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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Mini Lecture 2

Mini Lecture 2

Q As previously mentioned, the availability of consumption-related information on the internet has made consumer learning much easier. How has the availability of this information impacted other specific psychological influences of consumption? For example, has the availability of this information made it easier for us as consumers to change our attitudes toward certain brands?

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Consumers exposed to internet has mixed implications. They get reliable information about various brands and also misguided at the same time. Their ability of sorting products has been amplified. But what they have lost is their ability of real judgment. Advanced marketing pretends to be a kind of artificial intelligence where they try to extract data about people’s tastes and preferences. This method has highly smoothened the business functions of a large number of